



Michael
/ About
Michael is good with his hands in more than one sense. Apart from using them to create visual artworks, he is a true champ when it comes to snapping his fingers. The secret, is using your 1st and 3rd finger and always keeping your hands semi moist. Currently his repertoire covers nine different kinds of snaps – which reveals a little bit about Michael’s impressing ability to get a lot out of a little!

Works.

/ EXPERTISE
Art Direction
As an Art Director through the years, I have art directed numerous of assignments from magazines and photo shoots to big multi-cross channel campaigns.
Concept Development
I'm a sucker for a sleek, tight, flawless concept. No matter what it is. One of the best tasks you can hand me, is to crack the riddle to a consumers heart - solve a communication based puzzle. The way I do it? Insights-based if possible.
Graphic Design / Craft
My way into advertising started through an education in design. It has since been a big asset, to be able to take an assignment all the way from concept to finalized-ready-to-pop-print-or-prove-worthy-identity-or-whatever-elements... if necessary.
Copy Writing
Sometimes 1000 words says more than 1 image – yes, let that sink in for a moment. Scribbler of dozens creative short copy and... TV commercials scripts, and a couple of award winning ones.
/ TestimoniAL

Peter Boe
Envision, Creative Director

Kim Bo Brøgger
ZUPA, Creative Director

Philip Payer Lemming
O&O Advertising, Client manager