a cute dog sitting in the forrest as an ad for Dyrefryd
A rocket launch as an ad for WAOO
An artistic waterfall in Iceland
A movieposter for a movie called Untitled

Michael

/ About

Michael is good with his hands in more than one sense. Apart from using them to create visual artworks, he is a true champ when it comes to snapping his fingers. The secret, is using your 1st and 3rd finger and always keeping your hands semi moist. Currently his repertoire covers nine different kinds of snaps – which reveals a little bit about Michael’s impressing ability to get a lot out of a little!

A profile picture of Art Director Michael Gad

Works.

Hvorfor ikk' følges?

Transportministeriet

Red en Idiot

Sikkerhedsstyrelsen

Reykjavik

Vifa

Lavpris er smukt

Jem & fix

Face Armor by Astralis

Sikkerhedsstyrelsen
Art Director Michael Gad working on an Advertising campaign

/ EXPERTISE

01/

Art Direction

As an Art Director through the years, I have art directed numerous of assignments from magazines and photo shoots to big multi-cross channel campaigns.

02/

Concept Development

I'm a sucker for a sleek, tight, flawless concept. No matter what it is. One of the best tasks you can hand me, is to crack the riddle to a consumers heart - solve a communication based puzzle. The way I do it? Insights-based if possible.

03/

Graphic Design / Craft

My way into advertising started through an education in design. It has since been a big asset, to be able to take an assignment all the way from concept to finalized-ready-to-pop-print-or-prove-worthy-identity-or-whatever-elements...  if necessary.

04/

Copy Writing

Sometimes 1000 words says more than 1 image – yes, let that sink in for a moment. Scribbler of dozens creative short copy and... TV commercials scripts, and a couple of award winning ones.

/ TestimoniAL

"Michael is a creative geek. He can’t help it, and he keeps going until it’s there. The golden idea. Executed with golden dust on top. You would like to play with him. And your mother will like him too."
A Profile Picture of Copywriter and Creative Director Peter Boe

Peter Boe

Envision, Creative Director

"...He is a real pleasure to work with as a creative and balances the increasingly rare quality of creating ideas and executing them with equal emphasis..."
A profile picture of Creative Director Kim Bo Brøgger

Kim Bo Brøgger

ZUPA, Creative Director

"...On a personal level, he is great to have on the team, and always brings the good atmosphere to the office, regardless of whether it is at the coffee machine or in meetings. All in all, a really great colleague!"
A profile picture of Client Manager Philip Payer Lemming

Philip Payer Lemming

O&O Advertising, Client manager