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Go'on is a group of gasstations placed, a bit unusually where there is almost no people around... on the countryside of Denmark aka. on the outer edge of Denmark - the place where city-folks call it "the rotten banana of Denmark. That tone is bit hurtful to the lovely people that just loves the free ranges, the fresh air and the communities where all folks know each other better than that starngecousin you see once a year. But how can you give a message to the city-bullies that alway seems like they know better, and think they are the center of Denmark?
It's simple. You remind the city folks what the really backbone of Denmark is by rewriting the national anthem "There is a lovely country", by leaving out all parts about the countryside of Denmark... Which gives you a song with almost half of the words missing. By airing it on national television in the half brake of the national football teams game against Germany – Go'on and the rest of the "rotten banana" Stood up and said – "Without the countryside it's not nearly as lovely".