Green Neighbour – Rethinking salad.
Team: Me
More specific: Art director, Concept, Copywriter, content creator, Graphic designer.
Note: this project is still in development, but has all ready had some positive results in tests. Images below are a mix of finished elements and Sketches on the range of the concept.
Mission: stand out from the crowd of healthy “savior”-embassadors - and show the regular folks (aka. the meat lovers), that salad can be damn tasty, when done in the right way, and served with a little humor.
Above: sketch for the annual January campaign - where the most people are open for some change regarding food habits.
